ON-DEMAND FREE webinar - How to protect your business from fraudulent credit card chargebacks


Let's face it: running a business is tough, but it's overwhelming when you are doing everything right, and someone challenges legitimate credit card charges. As a small business owner, I was the victim of what's known as "friendly fraud." This crime is where a person receives goods or services, then challenges the charges.

When this crime takes place, traditionally, you have a few choices:

  • Write-off the expense
  • Go through the costly process of a civil court.
  • Press criminal charges (for example, in North Carolina, it is a felony to challenge legitimate credit card charges) - see below:

"The law states that if you knowingly, by means of any kind of false pretense whatsoever, obtain or attempt to obtain money, goods, property, services, or something else of value from anyone else, with the intent to cheat or defraud that person, then you are guilty of a felony."

Motivating the local authorities to take action presents challenges, and the court system can be a wildcard.

But Doesn't Your Payment Processor Defend You?

No. We had a long-standing relationship with one of the largest payment processors in the world, and they couldn't (or wouldn't) stop this person's fraudulent chargeback challenges. When this happens, the small business is left feeling powerless against the bad guys.

Keep in mind; we had multiple sign-offs, plus a sign-off for delivery of goods & services, yet this criminal was still given a refund by his credit card company in excess of thousands of dollars.

... And It Gets Worse

This former client also held up our cashflow of additional money, and prevented us from operating optimally for over 3 MONTHS! Not to mention legal fees, time, energy, and much more. The damage credit card fraud causes is significant.

But There Is Good News

Like most business owners, when bad guys attack, we have to learn from the experience, build better processes, and continue. Gaining this experience is what we've done, and we want to share this valuable information with you.

We have discovered a solution that will protect you from fraudulent charges forever.

Our company has teamed up with experts in credit card fraud. This webinar will show you how they guarantee credit card transactions and prevent you from absorbing the costs of unethical practices.

It doesn't matter if you are a B2B or a B2C organization; credit card fraud is a growing problem, and with COVID-19, unethical behavior is on the rise.


  • There are partners that will precheck and guarantee each transaction.
  • In North Carolina, challenging legitimate credit card charges is a felony, which means there is no statute of limitations.
  • Fraud with credit cards is not only performed by criminals using stolen credit cards. Credit card owners are illegally challenging charges and keeping the goods/services.
  • Mental illness, stress, or financial distress is not an excuse for committing fraud.
  • When a criminal wins a credit card challenge, it establishes the crime and doesn't prevent you from prosecuting.
  • The bad guys manipulate the system.
  • You can protect your business!

The Best Solution Is To Prevent It Before It Happens

Assuming your credit card processor or documentation will prevent a successful fraudulent challenge is a mistake. You need to have someone in your corner that validates a charge before its made.

What You Will Learn

We will share our story with you and let you know the solution we have implemented after careful research. We will also share our personal story, which involves a former client, his criminal activity, how we are working to prosecute this client, and, more importantly, how we are protecting our business moving forward.

Luckily, we've only been the victim of credit card fraud a few times in over 15 years, but from experience, I can tell you that it only takes one time to realize the frustration and sting of fraudulent chargebacks.

We welcome you to join us and stop the bad guys from stealing from you, your company, and your family. If you accept credit cards, this could be the most important webinar you attend in 2020.

We reserve the right to refuse access.

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Special Guest Speaker:

Denise Purtzer, VP of Partnerships and Alliances, ClearSale

Denise loves to connect the right people to make things happen. As VP of Partnerships and Alliances, Denise oversees the partner network at ClearSale, a global fraud prevention system. Denise’s 20 years of experience in ecommerce has taken her around the globe, speaking and working in different areas to gain a greater understanding of locales including APAC, EMEA and AMER regions. Working with SMB (Small medium business) to Enterprise clients, she understands the needs of the specific merchant and their shoppers to help provide the best ecommerce experience possible. Working on both the payments and fraud side of the business has allowed Denise to provide a fuller picture of the ecommerce landscape and help others in the process. Previous experience at a Fintech startup (and the first person brought on to the team) has given insight and appreciation as to what it takes to build a business from the ground up. Gallup StrengthsFinder top 5 strengths include: Achiever, Woo, Communicator, Activator, Competition.


When: 2pm EST September 22, 2020

Where: Webinar