The Decisive Course for Creative Professionals Wanting to Sell an Effective WordPress® Web Design Service

Creating a successful web design service requires a unique combination of business essentials, techniques, and experience. This course bypasses theory and dives into how a proven agency created a vital web service. Instead, this training includes how aspiring designers can create compelling proposals, build a business, create effective, responsive websites for clients and build a strategic advantage over almost any local service.

The Decisive Course for Creative Professionals Wanting to Sell an Effective WordPress® Web Design Service

happy_designer

Creating a successful web design service requires a unique combination of business essentials, techniques, and experience. This course bypasses theory and dives into how a proven agency created a vital web service. Instead, this training includes how aspiring designers can create compelling proposals, build a business, create effective, responsive websites for clients and build a strategic advantage over almost any local service.

Scheduled Dates & Times of Live Virtual Event

Tuesdays & Thursdays 11 am - 2 pm EST
October 11th-27th (Total of 6 Days)

Sound Familiar?

There is nothing worse for a designer than struggling to find answers. This course is for any creative tired of taking online courses, listening to lengthy, nebulous content, watching tedious videos, or reading “free” advice - only to be left with more questions than answers?

frustrated_designer

Most training resources & coaches have no idea how to run a successful freelance web service. Career teachers demonstrate theories that don’t apply in the real world.

Successful Agencies Don't Typically Teach

Successful and effective web development services have clawed their way to something meaningful. They don’t want to share with others their secret recipe. The rationale is simple - they don’t want to create competitors.

Breaking The Trend

A few years ago, we started teaching a few people that wanted to be part of something better. They are typically people-pleasers wishing to express their creativity and have the wisdom to do something better.

The result has been amazing. We have transformed a few lives, made the Web a little brighter, and occasionally collaborated on a project or two. In other words, we see a community form with positive values.

breaking_the_trend

Those who can, do; those who can’t, teach

- George Bernard Shaw

Some of our most successful customers are high school graduates without college experience. Why is that? It’s because they learned to do what works in the real world. Career teachers don’t know how to create a successful business other than theoretical businesses with theoretical situations.

teach

We are not dismissing education, but "street smarts" always outweigh theoretical concepts. Teachers sell concepts while designers make a living by performing a valuable service. Many courses and self-professing gurus on the Web promise to make you a competent web designer. At best, these services teach you a poor solution that will disappoint your clients and lead to high turnover and a negative reputation.

I want to change that for a handful of designers that REALLY want to offer an added-value service that can help businesses reach their potential.

- Ken Carroll, Creative Director - IntegrisDesign®

  • You are serious about creating a profitable web design service

    This sounds obvious, but most website design services lack the desire for something meaningful.

  • You’re a bit of a idealist

    We want to help people who want to offer a valuable service for businesses. No grifters or those looking to shortcut the design profession through clipart, canned themes, and outsourcing. This course will not work with that mindset... so save your money.

  • You are trying to escape the gravity of DIY builders

    DIY website builders are limited and don’t give you the freedom needed to be successful. In addition, these DIY programs have powerful and misleading advertising that we will address.

  • You Want To Create A Business

    You want to know how to build agreements, run reports, and create meaningful plans to keep your clients happy while giving you confidence in your services.

  • You Are Tired of Debating

    You want to skip all the theory and cut to the chase of what really matters.

  • You want to quit using unreliable cheap hosting

    Let us show a better solution for cheap VPS and shared hosting. (It's easy for competitors to exploit this weakness)

You MUST Have The Following To Get The Most Out Of This Course

  • Adobe Creative Suite Experience

    A fundamental understanding of Illustrator & Photoshop is critical. We will discuss image optimization and standard daily routines used in web development. We will also cover topics such as lossy vs. lossless and web versus print.

  • Basic WordPress

    A general understanding of WordPress (not installing it or configuring, but broad usage experience).

  • Solid design experience

    Good design is the most essential ingredient. Yes, more important than programming. Do not attend this course if you are not serious about design.

  • A Little HTML

    Basic HTML understanding. Nothing crazy. It's a common mistake to think you must create code from scratch and have server-side code experience to create a viable solution.

  • Hardware & Software

    You must have a computer & Adobe Creative Suite.

  • Availability

    This course is available for anyone outside of:

    • North Carolina
    • Greenville/Spartanburg, South Carolina
    • Eastern Tennessee
    • Charlotte, North Carolina

With this course, you will not need:

  • Advanced Coding

    PHP, MySQL, JS, or another specialized coding language. It's a common mistake to think you must be a code warrior to create an effective solution.

  • Server Software

    CPANEL or PLESK knowledge. This is typical software used to manage a server. 

Questions

Training Schedule

2022-10-11

Setting Up A Scenario

How to analyze a web project to establish a goal-centric plan that will speak to your prospective client.

  • Suggested workflow.
  • Public tools to help evaluate the website's current health & status.
  • How to create strategic advantages.
  • Building a plan.
  • Recommended tools.
  • Building a proposal based on data.

2022-10-13

Setting Up A Base Environment

A test environment for each attendee. This will allow the attendee to practice concepts.

  • The basic anatomy of a website
  • Hosting anatomy, setup & configuration
  • Domain setup & considerations
  • Website analyzation tools
  • Process in establishing a successful plan
  • Marketing considerations & target audiences

2022-10-18

Technically Creative

Learning how to use Adobe Creative Suite is critical.

  • Different image types & formats.
  • How to create elements.
  • Considerations for different devices (mobile, desktop, tablets).
  • Exporting and Saving.
  • Illustrator and Photoshop techniques we use daily.
  • Storing & saving native files

2022-10-20

Building A Responsive Website

This is a walk-through in real-time how to create a website using WordPress using powerful and recommended add-ons:

  • Setting up a new design with custom headers/footers and content
  • Build pages in real-time
  • Permalinks & slugs
  • Set default homepage, times
  • Creating a form
  • Recommended plugins & core install items

2022-10-25

Advanced Website Tools

  • eCommerce
  • Payment gateway integration
  • Forms with payments
  • Protecting against white-collar crimes

2022-10-27

Business Setup

  • Proposal templates
  • Pricing structures
  • Recommended business software with walk-throughs

Early Sign-Up Savings. 40% Discount!

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