Google Ads & Meta Ads Management That Works
Running ads online can be a game-changer for your business—but only if they’re done right. At Integris Design, we don’t just set up your ads and walk away. We continually monitor, fine-tune, and improve your campaigns to ensure they’re delivering real results.
This hands-on approach is what sets us apart. Many companies run ads without making regular adjustments, but online advertising isn’t “set it and forget it.” It’s a process of testing, learning, and adapting to increase your success rates and get the most out of your investment.
How We Make Ads Work for You
Continuous Monitoring & Updates
We know that success comes from the details. That’s why we don’t just set up your ads and hope for the best. We regularly:
- Review performance data.
- Adjust targeting, budgets, and keywords.
- Optimize creative assets to improve engagement.
Why does this matter? The average industry-wide conversion rate for Google Ads is about 4%, but by continually fine-tuning your campaigns, we can dramatically increase those numbers—and drive costs down at the same time.
The average Google Ads conversion rate across industries is less than 7%. Every detail matters—don’t let opportunities slip through the cracks.
Industry Conversion Rates
| Industry | Conversion Rate |
|---|---|
| Automotive — Repair, Service & Parts | 12.96% |
| Animals & Pets | 12.03% |
| Physicians & Surgeons | 11.08% |
| Home & Home Improvement | 8.62% |
| Personal Services | 8.83% |
| Dentists & Dental Services | 8.36% |
| Beauty & Personal Care | 8.01% |
| Education & Instruction | 7.91% |
| Health & Fitness | 7.40% |
| Industrial & Commercial | 6.84% |
| Automotive — For Sale | 6.49% |
| Sports & Recreation | 5.35% |
| Travel | 5.36% |
| Attorneys & Legal Services | 5.64% |
| Career & Employment | 5.63% |
| Business Services | 5.78% |
| Shopping, Collectibles & Gifts | 3.49% |
| Apparel / Fashion & Jewelry | 3.33% |
| Arts & Entertainment | 4.22% |
| Real Estate | 2.91% |
| Finance & Insurance | 2.78% |
| Furniture | 2.53% |
Our Approach to Google Ads
Google Ads is all about conversions—meaningful actions like calls, form submissions, or purchases. We use a mix of human expertise and AI tools to:
- Set clear goals for your ads.
- Optimize campaigns to meet those goals.
- Adapt over time to maximize performance.
Our Approach to Meta Ads (Facebook & Instagram)
Meta Ads go beyond simple post boosts. We create carefully crafted campaigns designed to drive events (Meta’s version of conversions), using proven methods like:
- Meta’s Creative Guide for engaging visuals and copy.
- Google’s ABCD Methodology (Attention, Branding, Connection, Direction) for effective storytelling.
- Custom content like photography and drone footage to make your ads stand out.
The Difference Is in the Details
- Clicks vs. Conversions – Getting clicks is nice, but the real magic happens when those clicks lead to meaningful actions. We focus on driving conversions and events that matter for your business.
- Budget Optimization – Through careful adjustments, we help stretch your ad dollars further while driving better results.
- Proven Strategies – We combine experience, data, and creative excellence to create campaigns that actually work.
Experts can enhance your ads’ relevance and quality, leading to higher Quality Scores, which often result in lower costs and better ad placements.
-Agency Analytics
Important Basic Terminology
| Term | Definition |
|---|---|
| Impressions | The number of times your ad is displayed on a search result page or other site in the Google Network. |
| Clicks | The number of times users clicked on your ad after seeing it. This measures engagement with your ad. |
| Conversions | The number of times users completed a desired action (e.g., making a purchase, filling out a form) after interacting with your ad. |
Why Some Ads Fail to Gain Traction
The truth is, running ads successfully requires more than just turning them on. There are basic ways to run ads, and then there are advanced strategies that take experience, time, and effort.
-
Lack of Fine-Tuning
Ads need regular updates to optimize for performance. Without adjustments, you’re leaving results on the table.
-
Unclear Goals
Effective campaigns need a strategy that drives meaningful actions, not just clicks.
-
Experience Matters
Knowing how to interpret data and adjust strategies requires expertise. That’s where we come in.