#7 – The AI Content Cancer That’s Killing Your Business | Over the Bull®
You want to stay for this one. Now, I’ve said, and I still contend, and I’ll stick with it, that design agencies in large part are out to create big swaths of content that make you think that they’re doing…
You want to stay for this one. Now, I’ve said, and I still contend, and I’ll stick with it, that design agencies in large part are out to create big swaths of content that make you think that they’re doing a lot more than they are…
I can’t tell you how many times I’ve talked to search engine optimization companies or even large companies who are mass-producing artificial intelligence-based content, and, frankly, it’s going to destroy their company…
EEAT and the Importance of Content Integrity
To understand the issue, let’s dive into EEAT—Expertise, Experience, Authoritativeness, and Trustworthiness. This is Google’s gold standard for content. It has to be touched by a human being…
Agencies are incentivized to produce content with minimal overhead. Generic articles require less communication, less back-and-forth, and less effort…
When content doesn’t relate to your specific area or your actual customer base, it’s not only irrelevant—it’s useless. Worse, unchecked AI output can introduce legal risks, misstate facts, or even promote competitors…
The Hidden Problem with Agencies
Agencies want results with minimum lift. That means auto-generating blogs with little oversight. And when you push back, they often can’t answer the core question: “Does this sound like me?”…
Even niche agencies don’t know your business like you do. They don’t walk your halls, talk to your customers, or make your decisions. The result is content that looks polished but feels hollow…
Case Study: Client Participation Equals Real Results
One client with multiple locations saw different results in two markets. Despite near-identical campaigns, one city converted—one didn’t. When we dug in, we found a demographic disconnect. With client input, we rebuilt messaging, changed CTAs, and saw conversions rise…
This is the difference that collaboration makes. It’s not about writing for you—it’s about writing with you…
How to Spot AI-Generated Content
- Same tone across all articles
- No client references, customer stories, or actual service examples
- Keyword stuffing—repeating the city/service over and over
- No subheadings, no bullets, just text walls
- Generic CTAs like “Call us today!” without context
- It doesn’t sound like you when read aloud
If you notice these, your agency may be mailing it in…
How to Use AI Responsibly in Your Business
We’re not anti-AI. Far from it. We use it for outlines, research, and time savings. But it’s only a tool. It’s not the author, it’s not the strategy, and it certainly isn’t the voice of your brand…
We ask our clients to humanize drafts. Add emotion. Add detail. Add real experience. That’s when the EEAT factor starts to rise, and your content earns its place in the search results…
Closing Thoughts
EEAT is essential. If your content doesn’t have your voice, doesn’t reflect your tone, and is generic—it’s not right for your business. Build with intent. Stay human. Keep your business cancer-free.
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#7 – The AI Content Cancer That’s Killing Your Business | Over the Bull®
You want to stay for this one. Now, I’ve said, and I still contend, and I’ll stick with it, that design agencies in large part are out to create big swaths of content that make you think that they’re doing a lot more than they are… I can’t tell you how many times I’ve talked…
You want to stay for this one. Now, I’ve said, and I still contend, and I’ll stick with it, that design agencies in large part are out to create big swaths of content that make you think that they’re doing a lot more than they are…
I can’t tell you how many times I’ve talked to search engine optimization companies or even large companies who are mass-producing artificial intelligence-based content, and, frankly, it’s going to destroy their company…
EEAT and the Importance of Content Integrity
To understand the issue, let’s dive into EEAT—Expertise, Experience, Authoritativeness, and Trustworthiness. This is Google’s gold standard for content. It has to be touched by a human being…
Agencies are incentivized to produce content with minimal overhead. Generic articles require less communication, less back-and-forth, and less effort…
When content doesn’t relate to your specific area or your actual customer base, it’s not only irrelevant—it’s useless. Worse, unchecked AI output can introduce legal risks, misstate facts, or even promote competitors…
The Hidden Problem with Agencies
Agencies want results with minimum lift. That means auto-generating blogs with little oversight. And when you push back, they often can’t answer the core question: “Does this sound like me?”…
Even niche agencies don’t know your business like you do. They don’t walk your halls, talk to your customers, or make your decisions. The result is content that looks polished but feels hollow…
Case Study: Client Participation Equals Real Results
One client with multiple locations saw different results in two markets. Despite near-identical campaigns, one city converted—one didn’t. When we dug in, we found a demographic disconnect. With client input, we rebuilt messaging, changed CTAs, and saw conversions rise…
This is the difference that collaboration makes. It’s not about writing for you—it’s about writing with you…
How to Spot AI-Generated Content
- Same tone across all articles
- No client references, customer stories, or actual service examples
- Keyword stuffing—repeating the city/service over and over
- No subheadings, no bullets, just text walls
- Generic CTAs like “Call us today!” without context
- It doesn’t sound like you when read aloud
If you notice these, your agency may be mailing it in…
How to Use AI Responsibly in Your Business
We’re not anti-AI. Far from it. We use it for outlines, research, and time savings. But it’s only a tool. It’s not the author, it’s not the strategy, and it certainly isn’t the voice of your brand…
We ask our clients to humanize drafts. Add emotion. Add detail. Add real experience. That’s when the EEAT factor starts to rise, and your content earns its place in the search results…
Closing Thoughts
EEAT is essential. If your content doesn’t have your voice, doesn’t reflect your tone, and is generic—it’s not right for your business. Build with intent. Stay human. Keep your business cancer-free.