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AI vs. Organic

#12 – Marketing in Its Death Throes: AI Isn’t Playing by the Old Rules | Over the Bull®

June 4, 2025
Podcast cover for Over The Bull. Central image shows a digital graph with blue and orange lines. Text: #12 - Marketing in Its Death Throes: AI Isn’t Playing by the Old Rules. Episode length is 25:37.

If your business is using Google Ads, this is one episode of Over the Bull you can’t afford to miss. My name is Ken, and today we’re diving into one of the biggest shifts happening in digital marketing: the rise of artificial intelligence and how it’s rewriting the rules for visibility, trust, and performance online.…

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#7 – The AI Content Cancer That’s Killing Your Business | Over the Bull®

April 23, 2025
Podcast cover for Over the Bull featuring a digital illustration of a brain in blue and purple tones, episode title #7 – The AI Content Cancer Thats Killing Your Business, and playback icons at the bottom.

You want to stay for this one. Now, I’ve said, and I still contend, and I’ll stick with it, that design agencies in large part are out to create big swaths of content that make you think that they’re doing a lot more than they are… I can’t tell you how many times I’ve talked…

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The Game Is Rigged. Here’s How to Survive It. | Over the Bull®

February 27, 2026

There’s a moment every entrepreneur hits—usually after a deal that felt promising turns sour—when an uncomfortable truth surfaces: the marketplace is not a level field. The language says “partnership.” The marketing says “support.” The sales pitch says “long-term success.” But the machinery underneath modern business is often built for something…

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Already Obsolete | Over the Bull®

February 20, 2026

There are moments in history when the speed of change quietly shifts from gradual to exponential. Most people do not recognize the shift while it is happening. They assume tomorrow will resemble yesterday. They assume what has been working will continue working. In stable eras, that assumption is harmless. In…

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The Over The Bull Podcast Explores Legacy Media Decline and Modern Marketing Strategy | EIN Presswire

February 17, 2026

Why brand reputation no longer guarantees marketing performance—and what business owners must demand instead in a rapidly shifting digital world.  Over The Bull, hosted by marketing strategist Ken Carroll, has released Episode #45 titled “Reputation vs. Results – History Isn’t a Strategy.” The episode delivers a direct examination of legacy…

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Reputation vs. Results: History Isn’t a Strategy | Over the Bull®

February 13, 2026

Legacy media isn’t failing because the internet exists. Legacy media is failing because the business model that once made journalism profitable has been dismantled, and the replacement strategy has been confused for transformation. Print advertising subsidized reporting for decades. Broadcast owned attention. Local newspapers controlled distribution by default. Those conditions…

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Two scientists in lab coats conduct experiments with mythical objects: a man holds a lightning bolt and a golden wing, while a woman holds a clipboard and a flaming phoenix. Medusa’s head and a dragon are on the table amid beakers.

Google Business Profiles Myths Destroyed | Over the Bull®

February 6, 2026

Google Business Profiles have become one of the most consequential assets for local businesses, yet few tools are surrounded by more confusion. Despite years of published documentation and increasingly strict enforcement, myths continue to circulate suggesting that rankings can be manipulated through clever shortcuts, naming tricks, or loopholes that Google…

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