10 Marketing Mistakes Businesses Will Make in 2026 | Over the Bull®

A row of bent nails stands upright on a wooden surface, beside a single straight nail, with a hammer positioned above them, ready to strike. The background is a muted yellow-brown.

Digital marketing is entering one of the most disruptive periods in its history. The tools are smarter, the platforms are stricter, and the expectations for credibility and expertise have never been higher. Yet many businesses are unknowingly stepping into 2026 with strategies that were already outdated years earlier. Some are holding onto habits from 2018,…

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Integris Design Expands Office Space and Advances Comprehensive Service Plans | EINPresswire.com

A person with headphones films a man standing with arms crossed in a studio setup, using a camera on a tripod. The man appears on the camera screen, and bright lighting equipment surrounds the scene.

Integris Design, a design and marketing agency serving businesses across Western North Carolina and beyond, announced today that it has expanded into a larger office footprint. The company has leased the adjoining suite within its current building to accommodate continued growth, increased client demand, and an expanded service model. The additional space will support the agency’s move…

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The Google Disaster: When Data Lies | Over the Bull®

A large, weathered Google G logo stands amid crumbling ruins, with an erupting volcano and a massive wave in the background, suggesting chaos and destruction.

When it comes to managing a company’s online presence, the truth is that the wrong partner can do more harm than good. The story behind this particular situation—a business brought to the edge of digital collapse because of sloppy management, poor outsourcing, and misaligned ethics—is not an isolated one. It’s a cautionary example of what…

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The 4 Marketing Shifts Small Businesses Can’t Afford to Miss | Over The Bull®

Podcast cover for Over The Bull featuring a man working in a workshop. The episode title reads #29 - The 4 Marketing Shifts Small Businesses Can’t Afford to Miss. Duration is 38:11. Integris Design LLC is noted as the sponsor.

Navigating the Seismic Shifts of the Internet in 2025 The internet in 2025 feels like standing on an ever-shifting fault line. Every time businesses grow comfortable with one strategy, the ground moves beneath their feet. What once was a clear path toward visibility and growth is now a tangled thicket of contradictory advice, outdated tactics,…

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Beyond the Labels: How Generational Traits Shift as We Age | Over the Bull®

Podcast cover for Over the Bull featuring a tree ring cross-section in the center. The episode is titled #24 - Beyond the Labels: How Generational Traits Shift as We Age and has a runtime of 50:03.

When businesses think about their audience, they often picture a certain age group—maybe the 35-year-old buyer, or the mid-40s decision-maker. The mistake comes when we assume today’s 35-year-old is the same as the 35-year-old a decade ago. People don’t inherit a fixed identity once they cross a milestone birthday. Instead, each generation is shaped by…

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#15 – Strategy First, Platform Second: Rethink Web Design

Podcast cover with the title Over The Bull and episode #15: Strategy First, Platform Second: Rethink Web Design. The image shows a keyboard and screens displaying a website with a triangular roof.

Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach? From DIY builders like Wix and Squarespace to niche industry platforms…

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Integris Design Launches AI-Optimized Citation Technology to Help Businesses Stay Visible in the Age of AI

A press release headline reads, Integris Design Launches AI-Optimized Citation Technology to Help Businesses Stay Visible in the Age of AI, with additional info about the release and contact details on a news website.

Integris Design now offers AI-optimized citations to boost visibility in ChatGPT, Gemini, and more—future-proof your business for the next web revolution. Running Google Ads to low-authority squeeze pages may have seen its last days. AI-powered search is raising the bar—relevance, trust, and proper citations now matter more than ever.” – Ken Carroll Integris Design, a…

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#8 – Paying a Premium for an Illusion (Micro-Podcast) | Over the Bull®

Podcast cover featuring a person standing on an impossible Penrose triangle. Text: Over the Bull, Micro Podcast, #8 - Paying a Premium for an Illusion, with a 9:11 timestamp and stylized geometric background.

Ever wondered what it’s like to pay four times more for something that’s worth a fraction of the price? That’s the real-world experience I walked into last week—and it’s a perfect example of what we talk about on Over the Bull: real stories, real lessons, and real cautionary tales from the trenches of business and…

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