#15 – Strategy First, Platform Second: Rethink Web Design

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Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach? From DIY builders like Wix and Squarespace to niche industry platforms…

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Integris Design Launches AI-Optimized Citation Technology to Help Businesses Stay Visible in the Age of AI

A press release headline reads, Integris Design Launches AI-Optimized Citation Technology to Help Businesses Stay Visible in the Age of AI, with additional info about the release and contact details on a news website.

Integris Design now offers AI-optimized citations to boost visibility in ChatGPT, Gemini, and more—future-proof your business for the next web revolution. Running Google Ads to low-authority squeeze pages may have seen its last days. AI-powered search is raising the bar—relevance, trust, and proper citations now matter more than ever.” – Ken Carroll Integris Design, a…

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#8 – Paying a Premium for an Illusion (Micro-Podcast) | Over the Bull®

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Ever wondered what it’s like to pay four times more for something that’s worth a fraction of the price? That’s the real-world experience I walked into last week—and it’s a perfect example of what we talk about on Over the Bull: real stories, real lessons, and real cautionary tales from the trenches of business and…

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Top SEO Optimization Consultants for Maximizing Your Online Visibility

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SEO optimization consultants improve your online visibility and search engine rankings. This article explains their role and benefits for your business. Key Takeaways The Role of SEO Optimization Consultants SEO consultants play a crucial role in enhancing a business’s online visibility and driving organic traffic. These experts utilize various techniques to boost search engine rankings,…

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#4 – Selling Emotion – The Triggers Marketers Use (and Abuse) | Over the Bull®

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Episode: The Ethics of Emotional Triggers in Marketing Marketing is everywhere. Whether you’re watching a baseball game or scrolling social media, you’re surrounded by emotional triggers crafted to influence your decisions. In this episode of Over the Bull, we dive deep into the most powerful emotional triggers used in marketing—fear, greed, trust, envy, pride, guilt,…

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#1 – The Client We Had to Fire | Over the Bull®

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We fired a client. That’s right. In our very first episode of Over the Bull, we opened up about one of the toughest decisions an agency can make: letting a client go. This isn’t something we do casually or often, but sometimes, despite the best intentions and plenty of hard work, the relationship simply doesn’t…

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