Rainbow Chasers and Widget Counters | Over the Bull®

May 29, 2026
A person stands at a fork in a path, contemplating. In the distance are a telescope, a flying kite, a hot air balloon, and a box containing charts and graphs, all under a soft, pastel sky.

Business owners are exhausted. Not lazy. Not careless. Exhausted. Every day feels like another system demanding attention. Another password to remember. Another software platform requiring updates. Another customer issue. Another employee problem. Another invoice. Another regulation. Another person promising the next breakthrough strategy that is supposedly going to change everything. Running a business today is…

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AI Is Making People Worse at Business | Over the Bull®

May 15, 2026
A robot with glowing eyes controls a man with strings like a puppet, as the man shakes hands with another in a 19th-century office with industrial scenes outside the window.

Artificial intelligence has become the modern business world’s favorite shortcut. It promises faster answers, instant content, automated communication, and simplified decision-making. For many business owners, that sounds like freedom. Less time thinking, less time writing, less time troubleshooting, less time creating. But underneath all the excitement surrounding AI is a growing problem that very few…

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Stop Guessing: How to Track Calls and Fix Your Marketing | Over the Bull®

April 10, 2026
An elderly man with gray hair and glasses sits at a wooden desk, writing in a large book while talking on a vintage telephone. The room is warmly lit by an oil lamp, with papers and books scattered around.

For many businesses, the phone is still one of the most important conversion points. Calls represent urgency, intent, and often higher-value opportunities than clicks or form fills. Yet despite its importance, phone tracking remains one of the most misunderstood and underutilized aspects of marketing. The consequences of getting it wrong are not minor. They show…

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When Accusations Escalate Faster Than Reality | Over the Bull®

January 30, 2026
A distressed man catches another man stealing his wallet from his coat pocket on a cobblestone street, as startled bystanders and a police officer look on.

Some topics are uncomfortable because they carry real heat. They sit right at the intersection of money, access, pressure, and fear—fear that something essential to the business is being taken away, mishandled, or used as leverage. In the marketing and design world, that fear tends to show up fast when a website goes down, when…

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#13 – You’re Paying Your Vendors to Waste Your Time | Over the Bull®

June 11, 2025
Podcast cover for Over The Bull with an image of a clock submerged in water and splashes of blue and pink. Episode 13 is titled Youre Paying Your Vendors to Waste Your Time and has a runtime of 40:09.

Everyone is wasting your time—day in and day out. And unless you break that cycle, your business and your sanity will continue to suffer. Let’s face it: from login loops to clueless tech support, to AI-driven ticket systems and hard-to-cancel subscriptions, the amount of time you’re losing is staggering. The Modern Business Owner’s Nightmare Resetting…

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#11 – The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns | Over the Bull®

May 28, 2025
Podcast cover titled Over the Bull with an episode titled The Four Horsemen of Marketing: Whats Really Wrecking Your Campaigns. Center image depicts four hooded, cloaked figures riding horses through darkness.

Welcome to this episode of Over the Bull, where we unpack the challenges and pitfalls that can quietly (or dramatically) derail your business. Today, we’re introducing what I call the “Four Horsemen of Marketing Failure.” Like their infamous apocalyptic counterparts, these four forces can bring devastation—unless you recognize and defeat them early. Horseman #1: The…

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