10 Marketing Mistakes Businesses Will Make in 2026 | Over the Bull®

A row of bent nails stands upright on a wooden surface, beside a single straight nail, with a hammer positioned above them, ready to strike. The background is a muted yellow-brown.

Digital marketing is entering one of the most disruptive periods in its history. The tools are smarter, the platforms are stricter, and the expectations for credibility and expertise have never been higher. Yet many businesses are unknowingly stepping into 2026 with strategies that were already outdated years earlier. Some are holding onto habits from 2018,…

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The Death of Smoke-and-Mirror Agencies: Exposing the Outdated Playbook | Over The Bull®

A magician in a suit and top hat performs on stage, holding a wand over a box with an open door, revealing a surprised womans head inside as amazed audience members watch.

For years, the digital marketing world has been a breeding ground for illusion. Sleight-of-hand tactics, vague promises, buzzwords, and half-delivered services created an industry where too many freelancers and agencies survived by simply appearing competent. Templates, drag-and-drop builders, and do-it-yourself platforms made everything look effortless from the outside, and that appearance alone was enough to…

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ChatGPT Atlas vs. Google | Over the Bull®

Two cartoon boxers in a ring, one with the OpenAI Atlas logo for a head and the other with the Google logo, both wearing red boxing gloves, facing off as if in a competitive match.

The web is shifting beneath our feet again, and this time it’s not because of a simple algorithm update or a new social platform vying for attention. It’s because of Atlas — an AI-first browser developed by OpenAI — and the broader wave of generative intelligence that’s changing how users find and interact with information.…

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The Google Disaster: When Data Lies | Over the Bull®

A large, weathered Google G logo stands amid crumbling ruins, with an erupting volcano and a massive wave in the background, suggesting chaos and destruction.

When it comes to managing a company’s online presence, the truth is that the wrong partner can do more harm than good. The story behind this particular situation—a business brought to the edge of digital collapse because of sloppy management, poor outsourcing, and misaligned ethics—is not an isolated one. It’s a cautionary example of what…

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Is SEO Dead? (I Wouldn’t Bet Your Business On It) | Over the Bull®

A podcast cover featuring a gravestone engraved with SEO in the center. The title reads OVER THE BULL, and the episode is titled #30 – Is SEO Dead? (I Wouldnt Bet Your Business On It). Duration: 50:42 minutes.

Every few years, someone confidently declares that search engine optimization has died. It’s an easy claim to make, because the digital world shifts so fast that anything more than a few months old can feel obsolete. But here’s the truth: SEO isn’t dead. It’s just growing up. The way people search has changed, the tools…

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The Questions Google Can’t Answer…But We Can | Over the Bull®

Podcast cover art for Over the Bull featuring a large blue question mark in a white circle on a brick background. Text reads: #28 - The Questions Google Cant Answer... But We Can. Duration 48:41.

Digital marketing and web design are industries full of contradictions. On the one hand, technology makes it easier than ever to launch a website or run an ad campaign. On the other hand, that very accessibility has led to a flood of poor-quality work, misleading promises, and wasted investments for business owners who simply want…

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Why Your Side Gig Might Not Be Ready | Over the Bull®

A podcast cover that reads “OVER THE BULL” with a logo and text below: “#26 - Why Your Side Gig Might Not Be Ready.” Center image shows a hand flipping an OPEN sign on a door. Length: 40:39. Integris Design LLC branding.

Starting a business is one of the most exciting decisions a person can make—and one of the most dangerous. Over the past year and a half, I’ve watched countless people launch new ventures, chase side gigs full time, or dream of leaving their jobs to go out on their own. Some succeed, but many stumble.…

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Beyond the Labels: How Generational Traits Shift as We Age | Over the Bull®

Podcast cover for Over the Bull featuring a tree ring cross-section in the center. The episode is titled #24 - Beyond the Labels: How Generational Traits Shift as We Age and has a runtime of 50:03.

When businesses think about their audience, they often picture a certain age group—maybe the 35-year-old buyer, or the mid-40s decision-maker. The mistake comes when we assume today’s 35-year-old is the same as the 35-year-old a decade ago. People don’t inherit a fixed identity once they cross a milestone birthday. Instead, each generation is shaped by…

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