Digital Marketing
Already Obsolete | Over the Bull®
There are moments in history when the speed of change quietly shifts from gradual to exponential. Most people do not recognize the shift while it is happening. They assume tomorrow will resemble yesterday. They assume what has been working will continue working. In stable eras, that assumption is harmless. In periods of acceleration, it is…
Read MoreReputation vs. Results: History Isn’t a Strategy | Over the Bull®
Legacy media isn’t failing because the internet exists. Legacy media is failing because the business model that once made journalism profitable has been dismantled, and the replacement strategy has been confused for transformation. Print advertising subsidized reporting for decades. Broadcast owned attention. Local newspapers controlled distribution by default. Those conditions created margins big enough to…
Read MoreThe Rise of Transhuman Business: AI Without the Bull | Over the Bull®
The internet is no longer simply a network of information. It is becoming something else entirely: a hybrid environment where artificial intelligence, automation, and human behavior are increasingly entangled. This transformation is often celebrated as progress, but progress without discernment has consequences. The current moment demands a sober look at how AI is being used,…
Read MoreWhen Everything Feels Rigged: How to Tell If Your Marketing Is Helping or Hurting | Over the Bull®
There is a growing unease that keeps surfacing in conversations with business owners, professionals, and consumers alike. It shows up in small moments at first. A subscription renews automatically, right on time. A charge goes through without issue. But when the service behind that subscription is actually needed, the experience suddenly becomes opaque, delayed, or…
Read MoreHow to Not Make 2026 Your 2025 | Over the Bull®
Welcome to 2026. A new year always brings the same quiet temptation: to assume that a calendar change automatically creates a business change. But most business owners know the truth. If nothing is confronted, nothing changes. And when nothing changes, the next twelve months become a repeat of the last twelve months—same offers, same marketing…
Read More10 Marketing Mistakes Businesses Will Make in 2026 | Over the Bull®
Digital marketing is entering one of the most disruptive periods in its history. The tools are smarter, the platforms are stricter, and the expectations for credibility and expertise have never been higher. Yet many businesses are unknowingly stepping into 2026 with strategies that were already outdated years earlier. Some are holding onto habits from 2018,…
Read MoreThe Death of Smoke-and-Mirror Agencies: Exposing the Outdated Playbook | Over The Bull®
For years, the digital marketing world has been a breeding ground for illusion. Sleight-of-hand tactics, vague promises, buzzwords, and half-delivered services created an industry where too many freelancers and agencies survived by simply appearing competent. Templates, drag-and-drop builders, and do-it-yourself platforms made everything look effortless from the outside, and that appearance alone was enough to…
Read MoreWhen Bad Practices Collide: The New Web Crisis No One’s Talking About | Over the Bull®
Many businesses today are unknowingly stuck in a cycle of rebuilding. It’s the digital equivalent of loading up the car for a long-awaited trip, pulling out of the driveway, and hearing someone say, “I think I forgot something.” The journey stops before it even begins. For companies, that “something” is usually a weak foundation—web infrastructure,…
Read MoreChatGPT Atlas vs. Google | Over the Bull®
The web is shifting beneath our feet again, and this time it’s not because of a simple algorithm update or a new social platform vying for attention. It’s because of Atlas — an AI-first browser developed by OpenAI — and the broader wave of generative intelligence that’s changing how users find and interact with information.…
Read MoreThe Google Disaster: When Data Lies | Over the Bull®
When it comes to managing a company’s online presence, the truth is that the wrong partner can do more harm than good. The story behind this particular situation—a business brought to the edge of digital collapse because of sloppy management, poor outsourcing, and misaligned ethics—is not an isolated one. It’s a cautionary example of what…
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