The Small Business Mistakes That Come Back to Bite You | Over the Bull®

A worried man in a business suit carrying a briefcase carefully walks along a path surrounded by large landmines in a grassy field under a cloudy sky.

The landscape for small businesses has shifted dramatically in 2025. What once passed as passable digital hygiene or functional marketing no longer holds up under the weight of modern algorithms, AI-driven search evaluation, and increasingly sophisticated cyber threats. Many businesses that were stable for years are now slipping—slowly, quietly, and often without knowing why. The…

Read More

The Death of Smoke-and-Mirror Agencies: Exposing the Outdated Playbook | Over The Bull®

A magician in a suit and top hat performs on stage, holding a wand over a box with an open door, revealing a surprised womans head inside as amazed audience members watch.

For years, the digital marketing world has been a breeding ground for illusion. Sleight-of-hand tactics, vague promises, buzzwords, and half-delivered services created an industry where too many freelancers and agencies survived by simply appearing competent. Templates, drag-and-drop builders, and do-it-yourself platforms made everything look effortless from the outside, and that appearance alone was enough to…

Read More

WordPress Won’t Save You | Over the Bull®

Podcast cover showing OVER THE BULL at the top, with a magnified screenshot of a WordPress editor. The episode title reads #27 – WordPress Won’t Save You and includes duration and social media icons.

WordPress has been powering websites for over two decades, and in that time it has become the most popular content management system in the world. That kind of market dominance doesn’t happen by accident. WordPress is flexible, scalable, and—when built properly—an unmatched platform for businesses that want to grow online. Yet for every story of…

Read More

Are You Marketing for Today…or Tomorrow? | Over the Bull®

Podcast cover for Over The Bull featuring a split image of a vintage typewriter and a modern laptop, with the episode title: Are You Marketing for Today... or Tomorrow? and episode details at the bottom.

The End of Business as Usual: Navigating the Changing Web with Strategy and Integrity The internet is evolving faster than most businesses are prepared to accept. For years, companies have relied on familiar tools, tactics, and relationships to keep leads flowing and ad spend justified. But what happens when the strategies that used to work…

Read More

Are Website Builders Good

DIY Website Builder Template

Good Website Builders For Small Business Choosing the Right Website Builder for Your Business Having been in web development for what feels like forever, I’ve worked with everyone from mom-and-pop shops to some of the largest businesses in the country. The key question when choosing a website builder is: What does “good” mean to you?…

Read More