KPI’s
Frankenstack: The Hidden Cost of Technology Overload in Modern Business | Over the Bull®
Technology has never been more accessible. New software platforms emerge every week promising to automate tasks, streamline operations, increase revenue, and eliminate headaches. Customer relationship management systems now process payments. Payment platforms send text messages. Marketing software offers customer service features. Phone systems include artificial intelligence. Project management tools want to become accounting platforms. On…
Read MoreDrowning in Data, But Still Don’t Know What’s Working? | Over the Bull®
The internet was supposed to make business growth easier. That was the promise. Build a website, run some ads, post on social media, and customers would start rolling in. Somewhere along the way, digital marketing became packaged as a magic formula instead of what it actually is: a long-term process built on clarity, consistency, refinement,…
Read MoreReputation vs. Results: History Isn’t a Strategy | Over the Bull®
Legacy media isn’t failing because the internet exists. Legacy media is failing because the business model that once made journalism profitable has been dismantled, and the replacement strategy has been confused for transformation. Print advertising subsidized reporting for decades. Broadcast owned attention. Local newspapers controlled distribution by default. Those conditions created margins big enough to…
Read MoreWhen Everything Feels Rigged: How to Tell If Your Marketing Is Helping or Hurting | Over the Bull®
There is a growing unease that keeps surfacing in conversations with business owners, professionals, and consumers alike. It shows up in small moments at first. A subscription renews automatically, right on time. A charge goes through without issue. But when the service behind that subscription is actually needed, the experience suddenly becomes opaque, delayed, or…
Read MoreHow to Not Make 2026 Your 2025 | Over the Bull®
Welcome to 2026. A new year always brings the same quiet temptation: to assume that a calendar change automatically creates a business change. But most business owners know the truth. If nothing is confronted, nothing changes. And when nothing changes, the next twelve months become a repeat of the last twelve months—same offers, same marketing…
Read More#11 – The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns | Over the Bull®
Welcome to this episode of Over the Bull, where we unpack the challenges and pitfalls that can quietly (or dramatically) derail your business. Today, we’re introducing what I call the “Four Horsemen of Marketing Failure.” Like their infamous apocalyptic counterparts, these four forces can bring devastation—unless you recognize and defeat them early. Horseman #1: The…
Read More#10 – Market Share Is War: KPI’s Are Your Ammunition | Over the Bull®
Welcome back to another episode of Over the Bull. I truly appreciate every one of you tuning in. Hopefully, these episodes continue to spark ideas and give you clarity as you navigate your business growth journey. What Are KPIs? KPIs, or Key Performance Indicators, are metrics used to measure the success of your business initiatives,…
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