Why Your Website Isn’t Bringing You Leads | Over the Bull®

April 3, 2026
A man sits at a cluttered desk with his head in his hands, looking stressed. Papers, a laptop, books, and a lamp are on the desk. Sunlight filters through a window, casting a warm glow over the vintage-style scene.

There’s a quiet assumption that lives inside a lot of businesses: if the website looks good, it should work. Clean layout, modern fonts, maybe a little animation—on the surface, everything feels “right.” And yet, the leads don’t come in. Traffic shows up and disappears. Engagement is low. Conversions are inconsistent or nonexistent. At some point,…

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Already Obsolete | Over the Bull®

February 20, 2026
A swirling vortex separates 2025, shown with a city and car, from 1825, shown with a horse-drawn carriage, a person in old-fashioned clothing, a church, and a country house.

There are moments in history when the speed of change quietly shifts from gradual to exponential. Most people do not recognize the shift while it is happening. They assume tomorrow will resemble yesterday. They assume what has been working will continue working. In stable eras, that assumption is harmless. In periods of acceleration, it is…

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Reputation vs. Results: History Isn’t a Strategy | Over the Bull®

February 13, 2026
An impressionist-style painting of a busy newsroom with several people reading and writing at desks, scattered papers, vintage typewriters, and a cityscape visible through a large window in the background.

Legacy media isn’t failing because the internet exists. Legacy media is failing because the business model that once made journalism profitable has been dismantled, and the replacement strategy has been confused for transformation. Print advertising subsidized reporting for decades. Broadcast owned attention. Local newspapers controlled distribution by default. Those conditions created margins big enough to…

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The Rise of Transhuman Business: AI Without the Bull | Over the Bull®

January 23, 2026
A small, blue-eyed robot with antennae raises one finger while standing in an elegant, vintage room with a candelabra on a table and a framed portrait on the wall in the background.

The internet is no longer simply a network of information. It is becoming something else entirely: a hybrid environment where artificial intelligence, automation, and human behavior are increasingly entangled. This transformation is often celebrated as progress, but progress without discernment has consequences. The current moment demands a sober look at how AI is being used,…

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#11 – The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns | Over the Bull®

May 28, 2025
Podcast cover titled Over the Bull with an episode titled The Four Horsemen of Marketing: Whats Really Wrecking Your Campaigns. Center image depicts four hooded, cloaked figures riding horses through darkness.

Welcome to this episode of Over the Bull, where we unpack the challenges and pitfalls that can quietly (or dramatically) derail your business. Today, we’re introducing what I call the “Four Horsemen of Marketing Failure.” Like their infamous apocalyptic counterparts, these four forces can bring devastation—unless you recognize and defeat them early. Horseman #1: The…

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#4 – Selling Emotion – The Triggers Marketers Use (and Abuse) | Over the Bull®

April 2, 2025
A podcast cover for Over the Bull featuring two overlapping human profiles with a brain illustration. Text below reads: #4: Selling Emotion - The Triggers Marketers Use (and Abuse) with episode and time details.

Episode: The Ethics of Emotional Triggers in Marketing Marketing is everywhere. Whether you’re watching a baseball game or scrolling social media, you’re surrounded by emotional triggers crafted to influence your decisions. In this episode of Over the Bull, we dive deep into the most powerful emotional triggers used in marketing—fear, greed, trust, envy, pride, guilt,…

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