#11 – The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns | Over the Bull®

Podcast cover titled Over the Bull with an episode titled The Four Horsemen of Marketing: Whats Really Wrecking Your Campaigns. Center image depicts four hooded, cloaked figures riding horses through darkness.

Welcome to this episode of Over the Bull, where we unpack the challenges and pitfalls that can quietly (or dramatically) derail your business. Today, we’re introducing what I call the “Four Horsemen of Marketing Failure.” Like their infamous apocalyptic counterparts, these four forces can bring devastation—unless you recognize and defeat them early. Horseman #1: The…

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#4 – Selling Emotion – The Triggers Marketers Use (and Abuse) | Over the Bull®

A podcast cover for Over the Bull featuring two overlapping human profiles with a brain illustration. Text below reads: #4: Selling Emotion - The Triggers Marketers Use (and Abuse) with episode and time details.

Episode: The Ethics of Emotional Triggers in Marketing Marketing is everywhere. Whether you’re watching a baseball game or scrolling social media, you’re surrounded by emotional triggers crafted to influence your decisions. In this episode of Over the Bull, we dive deep into the most powerful emotional triggers used in marketing—fear, greed, trust, envy, pride, guilt,…

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Understanding the Sales Funnel and Marketing Ecosystems

marketing ecosystem

Understanding the Sales Funnel and Marketing Ecosystems In the world of business, understanding the customer journey is crucial. It’s the key to effective marketing and sales. Two models often come up in this context: the sales funnel and the marketing ecosystem. Both offer valuable insights, but they approach the customer journey from different angles. The…

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