Stop Guessing: How to Track Calls and Fix Your Marketing | Over the Bull®

April 10, 2026
An elderly man with gray hair and glasses sits at a wooden desk, writing in a large book while talking on a vintage telephone. The room is warmly lit by an oil lamp, with papers and books scattered around.

For many businesses, the phone is still one of the most important conversion points. Calls represent urgency, intent, and often higher-value opportunities than clicks or form fills. Yet despite its importance, phone tracking remains one of the most misunderstood and underutilized aspects of marketing. The consequences of getting it wrong are not minor. They show…

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The Over The Bull Podcast Explores Legacy Media Decline and Modern Marketing Strategy | EIN Presswire

February 17, 2026
Two smartphones display the Over The Bull podcast interface, showing episodes and episode details. To the right, the OTB logo and EIN Presswire logo appear on a black background.

Why brand reputation no longer guarantees marketing performance—and what business owners must demand instead in a rapidly shifting digital world.  Over The Bull, hosted by marketing strategist Ken Carroll, has released Episode #45 titled “Reputation vs. Results – History Isn’t a Strategy.” The episode delivers a direct examination of legacy media’s decline and challenges business…

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