#10 – Market Share Is War: KPI’s Are Your Ammunition | Over the Bull®

A podcast cover features soldiers running in a battlefield, overlaid with text: OVER THE BULL, episode #10 titled Market Share Is War (KPIs Are Your Ammunition), with a 36:19 duration and company branding.

Welcome back to another episode of Over the Bull. I truly appreciate every one of you tuning in. Hopefully, these episodes continue to spark ideas and give you clarity as you navigate your business growth journey. What Are KPIs? KPIs, or Key Performance Indicators, are metrics used to measure the success of your business initiatives,…

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Understanding the Sales Funnel and Marketing Ecosystems

marketing ecosystem

Understanding the Sales Funnel and Marketing Ecosystems In the world of business, understanding the customer journey is crucial. It’s the key to effective marketing and sales. Two models often come up in this context: the sales funnel and the marketing ecosystem. Both offer valuable insights, but they approach the customer journey from different angles. The…

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