Small Business
Drowning in Data, But Still Don’t Know What’s Working? | Over the Bull®
The internet was supposed to make business growth easier. That was the promise. Build a website, run some ads, post on social media, and customers would start rolling in. Somewhere along the way, digital marketing became packaged as a magic formula instead of what it actually is: a long-term process built on clarity, consistency, refinement,…
Read MoreThe Game Is Rigged. Here’s How to Survive It. | Over the Bull®
There’s a moment every entrepreneur hits—usually after a deal that felt promising turns sour—when an uncomfortable truth surfaces: the marketplace is not a level field. The language says “partnership.” The marketing says “support.” The sales pitch says “long-term success.” But the machinery underneath modern business is often built for something else entirely: leverage. Leverage doesn’t…
Read MoreWhy Your Side Gig Might Not Be Ready | Over the Bull®
Starting a business is one of the most exciting decisions a person can make—and one of the most dangerous. Over the past year and a half, I’ve watched countless people launch new ventures, chase side gigs full time, or dream of leaving their jobs to go out on their own. Some succeed, but many stumble.…
Read MoreTangled: Tools, Traps, and the Human Touch | Over the Bull®
What does Greek mythology have to do with AI? The story of Icarus has endured for centuries because it is more than myth—it is metaphor. A young man, fitted with wings of wax, soared to freedom only to fall because he flew too close to the sun. The very tool that gave him liberation became…
Read More#15 – Strategy First, Platform Second: Rethink Web Design
Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach? From DIY builders like Wix and Squarespace to niche industry platforms…
Read More#13 – You’re Paying Your Vendors to Waste Your Time | Over the Bull®
Everyone is wasting your time—day in and day out. And unless you break that cycle, your business and your sanity will continue to suffer. Let’s face it: from login loops to clueless tech support, to AI-driven ticket systems and hard-to-cancel subscriptions, the amount of time you’re losing is staggering. The Modern Business Owner’s Nightmare Resetting…
Read More#9 – The Wild Wild West of Branding (Micro-Podcast) | Over the Bull®
Welcome to the Wild Wild West on this episode of Over the Bull. My goodness, the games being played in the world of marketing and design today are something else. In our last episode, I shared an example of an agency that claimed to do extensive work but was merely reselling a product at a…
Read More#6 – Tough Talk: Drop the 20% That’s Draining You | Over the Bull®
Why you need to let go of 20% of your customers or clients—on this episode of Over the Bull. Boy, is this a tough one or what? But, you know, I know you know the people that you serve in your business. You know those ones that I’m talking about, the ones that you keep…
Read More#5 – Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.) | Over the Bull®
So you want to expand your business or you have a new idea, but you don’t know exactly how to go about it. There are so many choices and so many options. Oftentimes, getting things started is a very different challenge compared to maintaining momentum for something that already has traction. In this episode, we…
Read More#3 – How to Spot Real Design Talent (And Avoid Template Traps) – feat. Brendan Furnish | Over the Bull®
Podcast Recap: What Makes a Real Designer Episode: What Makes a Real Designer — and Why It Matters for Your Business This episode of Over the Bull tackles one of the most persistent challenges in modern marketing: how to distinguish real, strategic design from shallow, cookie-cutter visuals. Host Ken Carroll sits down with veteran creative…
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