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A swirling vortex separates 2025, shown with a city and car, from 1825, shown with a horse-drawn carriage, a person in old-fashioned clothing, a church, and a country house.

Already Obsolete | Over the Bull®

February 20, 2026

There are moments in history when the speed of change quietly shifts from gradual to exponential. Most people do not recognize the shift while it is happening. They assume tomorrow will resemble yesterday. They assume what has been working will continue working. In stable eras, that assumption is harmless. In…

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Reputation vs. Results: History Isn’t a Strategy | Over the Bull®

February 13, 2026

Legacy media isn’t failing because the internet exists. Legacy media is failing because the business model that once made journalism profitable has been dismantled, and the replacement strategy has been confused for transformation. Print advertising subsidized reporting for decades. Broadcast owned attention. Local newspapers controlled distribution by default. Those conditions…

Two scientists in lab coats conduct experiments with mythical objects: a man holds a lightning bolt and a golden wing, while a woman holds a clipboard and a flaming phoenix. Medusa’s head and a dragon are on the table amid beakers.

Google Business Profiles Myths Destroyed | Over the Bull®

February 6, 2026

Google Business Profiles have become one of the most consequential assets for local businesses, yet few tools are surrounded by more confusion. Despite years of published documentation and increasingly strict enforcement, myths continue to circulate suggesting that rankings can be manipulated through clever shortcuts, naming tricks, or loopholes that Google…

A distressed man catches another man stealing his wallet from his coat pocket on a cobblestone street, as startled bystanders and a police officer look on.

When Accusations Escalate Faster Than Reality | Over the Bull®

January 30, 2026

Some topics are uncomfortable because they carry real heat. They sit right at the intersection of money, access, pressure, and fear—fear that something essential to the business is being taken away, mishandled, or used as leverage. In the marketing and design world, that fear tends to show up fast when…

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The Rise of Transhuman Business: AI Without the Bull | Over the Bull®

January 23, 2026

The internet is no longer simply a network of information. It is becoming something else entirely: a hybrid environment where artificial intelligence, automation, and human behavior are increasingly entangled. This transformation is often celebrated as progress, but progress without discernment has consequences. The current moment demands a sober look at…

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