The Problem with Social Media: Most Businesses Don’t Want to Deal With It
Social media has become an unavoidable part of running a business, but let’s be honest—most businesses don’t want to deal with it. It’s time-consuming, difficult to measure, and often frustrating. While social media offers immense potential to connect with customers and build a brand, it’s a piece of the puzzle that many business owners find more trouble than it’s worth.
The Time Sink of Social Media
Managing social media effectively isn’t just about posting pretty pictures or witty captions. It requires:
- Researching trends and audience preferences
- Creating consistent, high-quality content
- Monitoring performance metrics
- Engaging with followers
For a busy business owner, this is a tall order. The day-to-day demands of running a company leave little room for crafting Instagram posts or writing Facebook updates. Social media often gets pushed to the back burner, leaving businesses with sporadic activity that doesn’t yield results.
A Frustrating ROI
Even for those who commit time to their social media efforts, the return on investment (ROI) can feel elusive. Posting regularly doesn’t guarantee engagement, and the algorithms often prioritize paid advertisements over organic content. For many businesses, it can feel like shouting into the void with no clear way to measure success.
This frustration leads some to hire content creators, hoping that outsourcing will solve the problem. But this solution often presents its own set of challenges.
The Pitfalls of Outsourcing Content Creation
Finding a reliable content creator can be a gamble. The market is flooded with individuals offering to produce content quickly and cheaply, but quality can vary drastically. Common issues include:
- AI-Generated Content: While artificial intelligence can be a helpful tool, many creators rely too heavily on it, producing generic or inaccurate material that lacks a human touch.
- Technical Inaccuracy: In industries that require specialized knowledge, creators may misunderstand or misrepresent key details, leaving the business owner to step in and correct mistakes.
- Inconsistent Voice: Content that doesn’t align with the brand’s tone or values can confuse audiences and dilute the company’s messaging.
These issues often leave business owners feeling like they’re back at square one—redoing the work they paid someone else to handle.
A Better Way Forward
At Integris Design, we understand the frustrations businesses face when it comes to social media. That’s why we’ve developed a solution that addresses these pain points head-on. Here’s how we do it:
- Curating the Best Sources: We scour the web for top-rated, highly cited content in your industry. This ensures that the information we use as a foundation is credible and relevant.
- Creating Original Content: Using this research as a starting point, we craft unique, tailored content that aligns with your brand’s voice and values. This isn’t a copy-paste job; it’s thoughtful content creation with a human touch.
- Adding Human Expertise: Our team enhances the content with insights and perspectives that only come from experience. This ensures accuracy, creativity, and authenticity.
- Repurposing for Social Media: Once the content is created, we maximize its value by pulling excerpts, quotes, and highlights to fuel your social media platforms. This approach saves time while maintaining consistency across channels.
The Bigger Picture: A Holistic Approach
At Integris Design, we view online marketing as a holistic process. Social media is just one piece of the puzzle—a crucial component that must fit seamlessly with other strategies like website optimization, email campaigns, and content marketing. When these elements work together, they create a snowball effect, where each success builds on the last, compounding over time to deliver measurable results.
This integrated approach ensures that your marketing efforts are cohesive and mutually reinforcing. Instead of isolated tactics, we focus on building a unified strategy that grows your brand steadily and sustainably.
The Results Speak for Themselves
By partnering with Integris Design, businesses can:
- Save time and focus on their core operations
- Ensure their social media presence is professional, engaging, and consistent
- Build trust and credibility with their audience
- Experience the long-term benefits of a holistic marketing strategy
Social media doesn’t have to be a headache. With the right approach, it can become a powerful tool for growth. Let Integris Design take the guesswork out of your social media strategy, so you can get back to what you do best—running your business.
Resources For Social Content Marketing
Managing your business’s social media doesn’t have to be a struggle. At Integris Design, we take the hassle out of creating and maintaining a professional, branded presence on the platforms that matter most. Whether you’re just getting started or need a refresh, we’ll help your business stand out while keeping it consistent and engaging.
What We Do
Social Media Branding
We ensure your social media profiles reflect your brand’s identity with:
- Custom profile and cover designs.
- Branded vanity URLs for easy recognition and sharing.
Platform Setup & Management
We set up and manage your presence on key platforms, including:
- Google Business
- YouTube
- And more!
Consistent Posting
We handle the heavy lifting by creating and posting regular updates, announcements, and content that keep your audience engaged.
Bridging the Content Gap
We understand that many businesses struggle to keep up with social media content. Some don’t have the time to create posts, while others face frustration working with content writers who aren’t fluent in their industry.
This is where our content creation services shine. We dive into understanding your business, so the content we create feels authentic, relevant, and valuable to your audience. By combining our social media services with custom content creation, we bridge the gap between your business expertise and the content your audience craves.
The result? A seamless, professional social media presence that not only connects with your audience but also helps boost your organic search engine rankings over time.
Why Social Media Matters
A strong social media presence does more than look good—it builds trust, strengthens customer relationships, and drives traffic to your business. It’s a vital part of any modern marketing strategy, and we’re here to make it simple for you.
Let’s Build Your Social Presence Together
At Integris Design, we take care of the details so you can focus on what you do best—running your business. From setup to content creation to consistent posting, we’ll create a social media strategy that works for you.