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A minimalist, stylized outline of a lion’s head is shown in profile facing right, with soft gray lines and a mane blending into the background, forming part of a large, bold letter D.
  • Build
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How to Not Make 2026 Your 2025 | Over the Bull®

January 9, 2026

Welcome to 2026. A new year always brings the same quiet temptation: to assume that a calendar change automatically creates a business change. But most business owners know the truth. If nothing is confronted, nothing changes. And when nothing changes, the next twelve months become a repeat of the last…

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How We Actually Test AI Tools (And Why Most Fail) | Over The Bull®

December 19, 2025

Cold Emails, Fake Familiarity, and the Quiet Cost of “Easy” Cold emails are not annoying because they exist. Cold emails are annoying because of what they reveal. They reveal how often marketing is built on shortcuts, how frequently “personalization” is manufactured, and how many people are willing to trade credibility…

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A slick salesman grins behind a table full of gold coins, cash, bottles labeled Snake Oil, and a book titled Secret Marketing Formula! String lights hang overhead, creating a dramatic, enticing atmosphere.

Boring Works for Business Marketing Agencies: When What Worked…Doesn’t | Over the Bull®

December 12, 2025

There is a strange inversion happening in marketing right now. The things that used to be celebrated as innovative are increasingly hollow, while the practices dismissed as boring are quietly doing all the real work. Consistency, structure, discipline, and follow-through have become unfashionable words in an industry addicted to novelty.…

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A worried man in a business suit carrying a briefcase carefully walks along a path surrounded by large landmines in a grassy field under a cloudy sky.

The Small Business Mistakes That Come Back to Bite You | Over the Bull®

December 5, 2025

The landscape for small businesses has shifted dramatically in 2025. What once passed as passable digital hygiene or functional marketing no longer holds up under the weight of modern algorithms, AI-driven search evaluation, and increasingly sophisticated cyber threats. Many businesses that were stable for years are now slipping—slowly, quietly, and…

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A row of bent nails stands upright on a wooden surface, beside a single straight nail, with a hammer positioned above them, ready to strike. The background is a muted yellow-brown.

10 Marketing Mistakes Businesses Will Make in 2026 | Over the Bull®

November 21, 2025

Digital marketing is entering one of the most disruptive periods in its history. The tools are smarter, the platforms are stricter, and the expectations for credibility and expertise have never been higher. Yet many businesses are unknowingly stepping into 2026 with strategies that were already outdated years earlier. Some are…

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